The three Principals of R.M. Woodworth & Associates began their working relationship in the 1980s while at Laventhol & Horwath. For the past ten years, and up until early 2020, the three were colleagues at CBRE and their predecessor firm, PKF Consulting USA and PKF Hospitality Research. CBRE acquired PKF in 2014.
The leadership of R.M. Woodworth & Associates has a long history of analyzing both the historical and future performance of the lodging industry. We specialize in providing customized research to a broad array of owners, managers, lenders, and public and private sector investors, as well as product and service providers to the hospitality industry. Detailed market analyses involving the acquisition or repositioning of existing assets, as well as new development consulting, and asset management are core competencies of the firm. Our clients are a broad array of hotel owners, developers, public REITS, private equity firms, major hotel companies, municipalities, universities, and public agencies. Over the past 30 years, the principals of the firm have provided an array of services involving more than 3,000 hotels nationwide.